Builders of Sound

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Video advertising:

"Builders of Sound": As part of the promotion of the sets of Star Wars toys, Serviceplan Campaign has built a huge barrel organ for LEGO GmbH. The construction took 20,000 LEGO bricks to make, and when the barrel of the organ is turned it plays the Star Wars theme tune. The large musical instrument toured the whole of Germany in January.

Advertising Agency: Serviceplan, Munich, Germany

Chief Creative Officer: Alex Schill / Executive Creative Director: Matthias Harbeck / Creative Directors: Oliver Palmer, Alexander Rehm / Art Directors: Andreas Balog, Marijo Sanje / Graphic Design: Anna Tracy Wodera / Copywriters: Nicolas Becker, Lorenz Langgartner