Indy: Indy landed in Sao Paulo.

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Indy ads

Indy

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Briefing: Create awareness for the international race event ltaipava Sao Paulo Indy 300.

Idea: Because of the international proportion of the race and the business target, we chose the bagagge carousel of the Congonhas Airport to place a real race car tire with a promotional message: “Indy landed in Sao Paulo”.

Advertising Agency: Hurra, Sao Paulo, Brazil

Creative Director: Ariel Legman / Art Director: Gabriel Untura / Copywriter: Junior Datena / Photographer: Alexandre Bellon

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