Norwegian: discover New York City. Real-time

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Norwegian Red Cab

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A unique interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City. Real-time.

To create awareness around our direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok, we decided to give shopping mall visitors in Oslo a unique experience. Connecting them live with a special Norwegian Red Cab in New York. Real-time.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production Company: Stopp, stopp.se
Media Agency: Vizeum

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