Only 4% of car sales consultant are women. To create more diversity in the showroom and to inspire women to consider a career as a sales consultant at Opel, we started an experimental campaign.
Advertising Agency: JWT, Amsterdam, Netherlands
Creative Directors: Friso Ludenhoff, Maarten Vrouwes
Creatives: Ruben Sonneveld, Daniel Snelders
Executive Creative Director: Bas Korsten
Account: Alewijn Dekker, Charlotte Lilly, Andreas Moeller, Michiel van der Schalk
Production Company: DPPLR
Director: Maarten Groen / DPPLR
DoP: Mick van Dantzig
Editor: Laura Brouwer / DPPLR
Colorist: Ruben Labree / DPPLR
Producer: Niels Visser / / DPPLR
Music / Sound Design: Niels den Otter / Audentity
Media Agency: MediaCom
PR Agency: WeberShandwick
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