Puma Dance Dictionary

Encrypt your messages into dance moves. Top LA choreographer Super Dave works with some of the world's greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves. Don't say it, move it. http://www.pumadancedictionary.com

Advertising Agency: Grey, London, UK

Executive Creative Director: Nils Leonard / Creative Director: Andy Lockley / Creatives: Ryan Connolly, Henrik Ridderheim
Director: Daniel Wolfe