"At Dawn, the best ideas may not seem to be"
"At three in the morning, the best ideas may not seem to be"
"When sleepy, the best ideas may not seem to be"
Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado / Art Director: Nicolás Romanó / Copywriter: Alejandro Guzmán / Photographer: Pixel Studio
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