PETA: Welcome to the saddest show on earth

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Image advertising:

"Welcome to the saddest show on earth.
Boycott Ringling
Help stop the abuse"

Advertising Agency: Y&R, Chicago, USA

Client: PETA

Chief Creative Officer: Bob Winter / Creative Directors: Pam Mufson, Jeremy Smallwood / Art Director: Jeremy Smallwood
Copywriter: Pam Mufson / Illustrator: Rudy Hall