What would you do?

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Image advertising:

Lotto. What would you do?

Advertising Agency: DDB Group, New Zealand

Executive Creative Directors: Toby Talbot, Andy Fackrell / Art Directors: Toby Morris, Scott Maddox, Brett Colliver / Copywriter: Simone Louis / Deputy Creative Director: Regan Grafton / Account Director: Charlie Stow / Agency Producer: Andy Robilliard / Retoucher: Gordon Moir / Photographer: Steve Boniface / Senior Account Manager: Kate Smart