Axe is always good

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Keep going with AXE Shock Shower Gel and keep up with your Party Girl.
Repair yourself with AXE Snake Peel and keep up with your High Maintenance Girl.
Stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.
Stay cool with AXE Cool Metal Shower Gel and keep up with your Flirty Girl.
Re-energize with NEW AXE Sport Blast 2in1 Body+Hair, and keep up with your Sporty Girl.
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Advertising Agency: BBH, London, UK

Copywriters: David Kolbusz, Simon Pearse, Dan Morris / Art Directors: Emmanuel Saint M’leux, Charlene Chandrasekaran, Rob Ellis / Creative Director: David Kolbusz / Production Company: Biscuit Filmworks / Director: Tim Godsall