BETC: Black Opium Nuit Blanche

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Black Opium Nuit Blanche

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BETCParis continues the collaboration with Yves Saint Laurent Beauté, following therelease of Black Opium Nuit Blanche earlier this month.
BETCPOP and BETC Luxe are launching a global campaign for the men’s fragranceL’Homme, featuring YSL Beauté muse Vinnie Woolston.
TheAmerican director Colin Tilley, famous for his music videos for among othersKendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.
Tilleywas an obvious choice says Jasmine Loignon, Creative Director at BETC Paris,
« Colin'sway of working was exactly what we were looking for. His black and white imageswere haunting, brutally raw, and authentic. The camera work was superintricate, and he just had an insane energy, and it translated beautifully intoour film. »
Accompanyingthe film, which will be broadcast on TV and online, is an outdoor campaign,shot by Billy Kidd.

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