Harmonie Mutuelle and La Fondation de l'Avenir - 2014 International Alzheimer Day

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Fondation de l'Avenir - Harmonie Mutuelle - From memory to silence

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Called « From memory to silence » this HEREZIE campaign for Harmonie Mutuelle and La Fondation de l'Avenir was launched on the 2014 International Alzheimer Day. The "Tuileries" 90' film features an emotional, cinematic window on a moment in the life of an Alzheimer ill person.

Credits
Client : Harmonie Mutuelle
Title: Tuileries
Ad Agency: Herezie

Executive Creative Director: Andrea Stillacci / Creative directors: Olivier Henry, Mathieu Nevians
Copywritting/ Artistic Direction: Olivier Henry, Mathieu Nevians / Head of TV: Blaise Izard
Production: Excuse my french / Première heure - Directors: CRIC
Photo: Daniël Bouquet / Production: Constance Guillou / Post-production: St Georges

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