Hyundai: "Made For It. Even If You're Not" by Innocean

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Hyundai | Tucson - Runaway Tent

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The Hyundai Tucson is built tough and tuned for Australian conditions, with luxurious interiors, stylish design, and technology, including Hyundai SmartSense and Hyundai Auto Link Premium. The Hyundai Tucson is made for it. Even if you're not.

Produced by Innocean Australia.

Client: Hyundai Motor Company Australia

Director of Marketing: Bill Thomas
GM, Marketing Comms: Andrew Knox
Product Marketing Manager: Helen Gilmartin
Marketing Specialist: Lisa Yau
Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Creative Team: Chris Wilson & Roy Leibowitz
Group Account Director: Philip Sherar
Planning Director: Damian Damjanovski
Account Director: Vincent Pled
Producer: Craig Sloane
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Executive Producer: Sam Long
DOP: Shelly Farthing-Dawe
Editor: Mark Burnett @ The Editors
Post Production & VFX: Fin Design
VFX Supervisor: Stuart White
Lead Compositor: Drew Downes
VFX Producer: Emily Newbould
Colourist: Andrew Clarkson
Production Design: Shane Bennett
Sound Design: Simon Lister @ Nylon Studios
Music: Lemonheads ‘Outdoor Type’

Hyundai Australia director of marketing, Bill Thomas, said: “A lot of people who buy SUVs live in the city, but love the option to go off-road occasionally.

“Our campaign shows the Tucson being put through its paces and makes you think – if it’s tough enough to handle the country it can certainly look after you in the city”

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