Hyundai: "Ref to the Rescue" by Innocean

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Ref to the Rescue | 2018 Kona | Hyundai NFL Super Bowl LII

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This is for all the parents who want to be in two places at once – and how a special referee and his Hyundai Kona became the unlikely hero that came in and saved the day. The first-ever Hyundai Kona SUV.

Advertising Agency: Innocean, USA
Chief Creative Officer: Eric Springer
VP, Group Creative Directors: Jeff Bossin, Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
Copywriter: Chris Ribeiro
EP / Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Creative Resources: Jill Pool
SVP Managing Director, Brand Management: Marisstella Marinkovic
Group Brand Director: Mike Braue
Brand Director: Bryan DiBiagio
Brand Manager: Megan Gordon
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Senior VP, Head of Strategic Planning: Kimberly Bates
Planning Director: Tim Anderson
SVP HMA Media: Ben Gogley
Media Director: Sean Gilpin
Director Public Relations: Angela Zepeda
Public Relations Manager: David Thalberg
Director of Business Affairs: Ann Davis
Associate Director of Business Affairs: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Senior Project Manager: Jamie Fink
Production Company: Hungry Man
Directors: Dave Laden, Bryan Buckley
DP: Scott Henriksen
Executive Producers: Mino Jarjoura, Kevin Byrne, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: Josh Rothfeld
Production Manager: Chad Alburtis
Casting Agent: Kathy Knowles
Edit House: Whitehouse Post
Editor: Heidi Black
Assistant Editor: Emma Platek
Director of New Business Development: Joni Williamson
Executive Producer: Joanna Manning
Producer: Annie Maldonado
Color Correction Studio: The Mill
Executive Color Producer: Thatcher Peterson
Color Producer: Liza Kerlin
Online Executive Producer: Anastasia von Rahl
Online Producer: Kris Drenzek
Online Production Coordinators: Alana Giordano, Michael Novo
Shoot Supervisors: Phil Crowe, Tom Graham
Lead Online Artist: Nick Taylor
Online Artists: Brad Scott, Jeff Langlois, Jeff Langlois, Toby Brockhurst, Patrick Dirks
Mix / VO Record Studio: Lime Studios
Mix / VO Record Engineer: Zac Fisher
Mix / VO Record Assistant Engineer: Kevin McAlpine
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phunnglan
Sound Design Company: Lime Studio Design
Sound Designer: Michael Anastasi
Licensed Song: 'Going the Distance'
Artist / Writer: Bill Conti
Music Supervision: MassiveMusic

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