IKEA: Catalogue Aria

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IKEA Katalogarian - Popup-opera

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To launch the new IKEA catalogue we did a remake of the "Catalogue Aria" originally written by Mozart back in 1787, and had a real opera-singer performing it in the middle of Stockholm - in front of a surprised crowd waiting for Stockholm's annual Culture Festival to begin. 

Advertising Agency: Futurniture, Stockholm, Sweden

Account executive: Jakob Lind / Creative Director: Fredrik Nilsson / Art Director: Hanna Meijer
Copywriter: Björn Wigenius / Photographer: Fredrik Andersson / Producer: Nasim Kabiri / Opera-singer: Sami Yousri

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