To tout its performance-focused F lineup, Lexus has launched a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.
Client: Lexus
Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves / Group Creative Director: Craig Crawford
Associate Creative Director / Copywriter: Eric Arnold // Creative Director: Jesse Blatz
Senior Producer: Leah Bohl / Executive Producer: Sam Walsh / Account Executive: Eric Lessens
Account Director: John Coelho / Production Company: RSA / Directors: Laurence Dunmore, Adrian Moat
Director of Photography: Brenden Galvin / Editorial Company: White House Post
Editor: Adam Robinson / Music Production Company: Robot Repair / Music Composer: Aaron Alden
Sound Design Company: Robot Repair / Sound Designer: The Robots
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