Meet the Soreen Loveable Loaf

Meet the Soreen Loveable Loaf in his new TV ad as he shares his delicious squidginess with his friends on his travels, and shows them all of the different versatile ways he can be eaten and how he keeps them going for longer. If you like The Loveable Loaf you can follow his adventures on his very own Facebook page at www.facebook.com/loveableloaf

Advertising Agency: The Red Brick Road, London, UK

Creative Directors: Richard Megson, Matt Davis / Art Director: Marcus Smith / Copywriter: Tom Hopkins

Producer: Patrick Craig / Business Director: Matt Anderson / Account Director: Emily Pigott

Sound: Miles Kempton / Grand Central / Agency Producers: James Tracy, Natalie Kozlowska

Production Company: Blinkink / Director: Joseph Mann / Post production: Big Buoy, Smoke & Mirrors

Editor: Simone Ghilardotti / Planning: Ben Mitchell / Music: Lawrence Jay Nachsin / LJN Music and Sound