NBA: King James himself

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Video advertising:

Step into the world of next-gen NBA 2K in our new NBA 2K14 TV Spot, featuring King James himself.

Advertising Agency: Zambezi, USA
Creative Director:Jon Runkle / Associate Creative Strategist:Desmond Marzette
Copywriter:Evan Schiller / Production Company:Believe Media / Director:Allen Hughes
Dp:Peter Deming / Executive Producer:Jannie McInnis / Producer:Tamika Miller, Robert Parker
Production Designer:Gary Matteson / Editorial Company:General Editorial / Editor:Zen Rosenthal