Stick With Technology

Ad Agency: Ogilvy & Mather

Client:Philips

Creative Director: Jason Marks, Craig Mannion / AD: Lucas Camargo, Lukas Lund, Andreas Hoff
Senior Producer: Sarissa Karbach / Managing Director: Kathleen Gareiss
Senior Producer: Amy Chuang / Production Company: Brand New School
Director: Jonathan Notaro / EP: Devin Brook
DP: Tommy Wildner / Post: Brand New School / Telecine: Company 3
Color: Tom Poole / Sound Design: Machinehead / Sound Designer: Stephen Dewey

"Why, at a time when human beings have evolved to such high degrees of technological innovation, do we continue to scour our teeth with what is essentially a stick with bristles on it -- a 5,000 year old technology that predates writing?"