Adidas sportswear brand and Arsenal football club launched a joint campaign in mockumentary format. The 3.5-minute film featuring Arsenal fans introduces the club's new Adidas-sponsored jersey.
A 60-year-old fictional character, Len is portrayed as a club legend, with players telling stories about him and how he was instrumental in some of the team's most historic moments.
Creative Agency: Iris
Executive Creative Director: Grant Hunter
Creative Directors: Rachid Ahouiyek, Henry Scotland
Associate Creative Directors: Matthew Carter, Jonathan Wedlake
Planning: David Austin
Client Team: Ben Buchanan, Theo Jenkins, Dyfed Thomas
Producers: James Plaxton, Sophie Smith, Michael Hanney
Production Company: Kode
Director: Dominic O'Riordan
Post-production: Kode Red
Audio Post-production: Grand Central Recording Studios
Sound Engineer: Tom Pugh
The advertising campaign is broadcast on the digital channels of Adidas and Arsenal, as well as on YouTube and Instagram.