Adidas
Introducing: Shoemotion
Situation: Fans go to the stadium to watch a soccer game.
Product innovation: At the entrance Fans receive special insoles depending on the team they support. The insoles have vibration sensor chips that are linked to the sensors at the goals. As the ball crosses the goal line, the insoles vibrate.
By this mechanism, soccer fans can interact with the game on a whole other level. They get the chance to literally feel with their team. It will maximize the emotional experience and the community spirit.
Client: Adidas
Advertising School: Miami Ad School, Berlin, Germany
Tutor: Niklas Frings-Rupp / Art Director: Ahmet Kilic / Copywriter: Dany Rothemund
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