BBDO is a worldwide advertising agency network, with its headquarters in New York City.
BBDO originated in 1891 when George Batten founded the Batten Company. The Barton & Durstine agency (founded by Bruce Fairchild Barton and William H. Johns) opened in January 1919, and when Alex Osborn joined the company, the company was named Barton, Durstine, and Osborn. In 1928, the Batten Company (then managed by William H. Johns) merged with Barton, Durstine, and Osborn to form BBDO.
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