Benefit Cosmetics: Ring ring...

'Ring ring....' would YOU be tempted to answer the ringing pink telephone? Benefit Cosmetics dropped a pink phone box in the middle of London and took unsuspecting members of the public on the craziest 10 minutes of their life! #temptationtelephone Where will Temptation Telephone land next and would you be brave enough to answer?

Advertising Agency: Inkling, London, UK

Creative Directors: David Proudlock, Will Parkinson / Director: Charlie Inman / Copywriter: David Proudlock
Editor: Tim Symes / Colourist: James Willett / Sound: Jon Clarke / GFX: Alistair McColl