In Turkey, Burger King is the most popular fast food brand, and according to the BK Turkey website, about 650 BK restaurants are open across the country.
But there is no Burger King restaurant in Sinop. Several residents complained about it in social networks, and the brand found a solution. No, he did not open a restaurant in Sinop. He created a mini grill called the Mini Flame King. Citizens of Sinop can request the Mini Flame Grill for free from Burger King - grill lighter, charcoal, and mini tongs included.
Campaign results 10 days after launch: 2 million views, 5 million coverage, 7 million impressions.
Advertising Agency: VMLY&R, Istanbul, Turkey
Client: Burger King
Regional Creative Director: Jaime Mandelbaum
Executive Creative Director: Ayşe Aydın Erdoğan
Creative Director: Mehmet Güney
Creative Group Head: Ozan Aslan, Can Yıldız
Client Services: Aşkın Baş, Cansu Çelebican
Client Team: Burak Akın, Yasemin Ağırdır, İrem Güler, Emel Onganer, Melis Demircigil, Görkem Akyavuz, Serap Şahinoğlu
Graphic Designer: Halit Özüdoğru, İbrahim Özdemir
Strategic Planning: Fatih Tuyluoglu, Gökay Yıldırım, Dilek Terliksiz, Ozge Sargin
Executive Producer: Deniz Kunkut
Producer: Alihan Dobada
Production Company: Norr Production
Director: Can Pehlivanli
Post Production:İmaj Post Production, 1000Volt
Manufacturing: Yusuf Turhan