Coca-Cola: Taste under hypnosis

Ad Agency
Video advertising:

In "Hypnosis", world-famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will their subconscious recognize any difference between Coca-Cola and Coca-Cola Zero? Discover it here.

Advertising Agency: Duval Guillaume Modem, Belgium

Creative Directors: Geoffrey Hantson, Katrien Bottez / Copywriter: Dieter De Ridder / Art Director: Ad Van Ongeval
Accounts: Sylvie Verbruggen, Nathalie Rahbani, Tuyen Pham Xuan / TV producer agency: Marc Van Buggenhout
Digital media planners: Kris Hoet, Maarten Van Herck / Production company: Caviar / Director: Tom Willems
Postproduction: Caviar / Sound studio: Sonicville / Production company producers: Kato Maes, Werner De Coninck, Leslie Verbist

Client: Coca-cola