In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.
Client: Cris against Cancer
Advertising Agency: Grey, Madrid, Spain
General Creative Director: Antonio Montero / Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat / Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro / Copywriters: Nuño Martín, Álvaro Montes / Photographer & Film: Attic Films