Electrolux: Vacs from the Sea

During the summer of 2010, environmental organizations around the world collected marine debris from the oceans and sent to home appliance maker Electrolux. From this plastic, unique concept vacuum cleaners - Vacs from the Sea - were molded. Each model is made from debris collected from a specific sea. The Vacs are now being put on display to raise awareness around the plastic issue.

Advertising Agency: Prime, Stockholm, Sweden and Electrolux PR Studio

Executive Creative Director: Tom Beckman / Creative Director Electrolux Account: Jonas Bodin
Account and Project Manager: Mattias Ström / Creatives: Carl Fredrik Holtermann, Devi Brunson / Head of Planning: Marcus Wenner / Planner: Kerem Yazgan / Production Manager: Karin Schollin / PR Manager Europe: Julia Emmerich (Electrolux PR Studio)