Big Brother Brasil has one of the five highest TV audience ratings in the country, a reality show that awards six-figure prizes and presents tests backed by sponsors that decide the fates of participants.
Challenge: Show the Fiat 500 Cabrio in a startling test during the closing stages of the program.
Idea: Planetarium 500 BBB 13. The participant who endures for longer watching the world spinning wins a Fiat 500 Cabrio
Results: 6 minutes of the test live with 21 audience points, 13 million viewers; 3h30 of the test on pay TV channels and the internet; Audience record on pay-per-view channel; And, best of all, the Fiat 500 Cabrio was seen from its best angle: ALL OF THEM.
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer / Art Director / Illustrator: Levy Mota / Copywriter: Paulo Vasconcellos
Photographer: Leopoldo Nakata / Rede Globo / Planner: Roberto Sandrin / Planner Director: Albano Neto
Additional credits: Michelle Dias, Dianna Fogaça, Felipe Uzum, Antonio Godoy, Rogerio Baron, Diana Kurpjuweit