Hellmann's: Food Slot

Ad Agency
Video advertising:

To prove that Hellmann's goes with anything, we created Hellmann's Food Slot. Just pull the lever and the machine will randomly combine the ingredients in the display. Look at what you've won, collect your recipe and get your hot and fresh delicious food sample made with the real mayonnaise.

Advertising Agency: Ogilvy, Brazil

Chief Creative Officer: Anselmo Ramos / Executive Creative Directors: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl / Copywriter: Marco Pupo / Art Director: Agustín Acosta / Production Company: Hungry Man Projects / Executive Producers: Alex Mehedff, Rodrigo Castello / Director: Gualter Pupo / Sound Production Company: Hilton Raw