With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. IBM wanted to get this vision across in the Netherlands; but, had a limited communications budget. Building a smarter planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising, original ideas.
Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Directors: Darre van Dijk, Henk Nieuwenhuis / Copywriters: Henk Nieuwenhuis, Joost van Nistelrooij / Art Directors: Darre van Dijk, Oscar Flinterman / Agency Producer: Brenda Bentz van den Berg / Strategy Director: Mariette Hamer / Account Manager: Zilla Smith