IKEA: Say it with a bed

Ad Agency: 

Would you please Like and Share this website!

Say it with a bed

Would you please Like and Share this website!

Life keeps changing, but how often does your bed change with it? Not often enough. Show the world that you are taking your next step -- "say it with a bed".

Propose with a king size bed? Or surprise a dad-to-be with a new crib? Now is your chance. Every week a new winner will get their message embroidered on an IKEA bed and delivered as a surprise. If you're lucky, we will even make a short documentary about it.

Unfortunately, we cannot deliver beds outside of Sweden, but you can still try our sewing machine and make a virtual one. Maybe you know a Swede you can send it to? So what do you want to say? http://IKEA.se/sayitwithabed

Advertising Agency: Åkestam Holst, Sweden

Account Director: Kjell Månsson / Creative Director: Andreas Ullenius / Planner: Mikael Grenros
Account Manager: Anna Nolendorfs / Copywriter: Viktor Jacobsson, Maja Folgero
Art Director: Andreas Ekelund, Petra Albrektson / Digital Producer: Alex Picha / Prod. Co.: B-Reel

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