Indy: Indy landed in Sao Paulo.

Ad Agency
Image advertising:

Briefing: Create awareness for the international race event ltaipava Sao Paulo Indy 300.

Idea: Because of the international proportion of the race and the business target, we chose the bagagge carousel of the Congonhas Airport to place a real race car tire with a promotional message: “Indy landed in Sao Paulo”.

Advertising Agency: Hurra, Sao Paulo, Brazil

Creative Director: Ariel Legman / Art Director: Gabriel Untura / Copywriter: Junior Datena / Photographer: Alexandre Bellon