IRCTC "One destination, countless journeys."

Train journeys are seen as outdated in India and hence, people don't prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.

One destination, countless journeys.

Brand: IRCTC
Campaign Name: IRCTC Storyrail
Published In: September 2019
Contributors: Apaar Singhal - Copywriter, Siddhant Karale - Art Director, Ajay Gupta - Art Director
School: Miami Ad School, Mumbai