Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. Watch the movie to see how they did it!
Advertising Agency: TBWA, Brussels, Belgium
Creative Directors: Jan Macken, Gert Pauwels
Creatives: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens
Account team: Jochen De Greef, Marko Van Dyck / Strategy: Kacper Wozniak