Memory and Tolerance Museum "Tolerance Stock" by Archer Troy

Creative Idea:

We created a free image bank, accessible to the general public and brands. Seven well-known Mexican photographers donated the images. These were marked by the prejudice that we all do and that has been normalized, by downloading it eliminated the watermark for its use.

Client: Museo Memoria y Tolerancia / Memory and Tolerance Museum

Idea: Tolerance Stock

Agency: Archer Troy

Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Thalía Vázquez / Bruno Oliver / Pedro Molina
Art Director: Roberto Guzmán
Production: Javier Velázquez