MINI Cars Become Toys. Wind It.

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Briefing: Create buzz for MINI in the wonderful city of Rio de Janeiro.

Idea: To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.

Advertising Agency: Hurra, Sao Paulo, Brazil

Creative Director: Ariel Legmann / Art Director: Gabriel Untura / Copywriter: Junior Datena / Photographer: Alexandre Bellon

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