International top fashion designers created coats made of the Motz newspaper. At a press conference homeless people presented them to the public to gain awarness for their situation, especially in the winter months.
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl / Art Director: Franziska Knöpfel / Graphic: Janet Kofler / Account Managers: Nikolai Knabner, Fabian Ulrich / PR Manager: Helena Feuerbach / Photographer: Benjamin Rein
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