BRIEF: Our task was to raise awareness around Old Spice's new fragrance: the Champion. This product is made for men, who are always looking for extreme challenges.
IDEA: THE TEN-POINT LINE “Because three-point shot is for beginners!" We invented the ten-point line on public basketball courts to give the players a real challenge.
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska / Art Director: Carlos Ramas
Copywriter: Bence Bodnár / Producer: Éva Bayer-Baróti / Account Executive: Kristóf Pfeffer