Pepsi Max: The Friend Finder

More than a third of people have lost their friends at festivals.

So Pepsi Max created THE FRIEND FINDER, a GPRS powered blimp that finds your friend’s location and guides you through the crowd to them. Put into action at London’s New Look Wireless Festival, this Pepsi Max video shows the festival-goers hilarious reactions to it.

Advertising Agency: AMV BBDO, UK

Creatives: Nicholas Hulley, Nadja Lassgott / 1st AD: James Sharpe
2nd AD: Clara Paris / Production Company: RSA
Director: M.O.D. / Producer: Ben Porter
Production Manager: Rob Mercer / Production Assistant: Boris Franchi
Runners: Amin El-Bekry, Ned Frankay, Joe Thorpe, Zenon Clements
Lighting Cameraman: Carlos Catalan / 1ST Assistant Camera: Jeremy Fusci / Art Director: Caroline Story
Art Dept. Assistants: James Brooker, Greg Hewitt
Asylum: Supervisor: David Plewis / Asylum Tech: Sam Hue-Vashon
Asylum Puppeteer: Steve Clarke / Post FX Supervisor: Angus Wilson
Costume Stylist: Ester Rouah . / Costume Assistant: Rowenna Harrison
Makeup Artist: Eve Coles / Casting Director: Rudy Russell