THE PROMISE to encourage women

"Breast Cancer is not something that starts and ends with an awareness month - people need to be aware all year long. THE PROMISE was created to encourage women who don't get screened to get the support & encouragement they need. . The rings symbolise the commitment of both people who wear them - one to get screened and the other to support her."

Advertising Agency: Leo Burnett, Dubai, UAE

Regional Executive Director: Peter Bidenko / Creative Director: Mohamed Oudaha / Art Directors: Dima Kronfol, Ammar Safi / Copywriters: Simon Raffaghello, Janelle Erickson / Graphic Designer: Mahdy Abdelrahman / Communication Supervisor: Sachin Menconca / Communication Executive: Joanna Samaha / Traffic Manager: Gabriel Noronha