Samsung: Interactive Camera App for Children with Autism

Ad Agency
Video advertising:

Millions of children struggle to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily but also brought him closer to his mom.

Advertising Agency: Cheil Wordwide, Seoul, South Korea

Client: Samsung

Executive Creative Director: Wain Choi / Creative Director: Kevin Pereira / Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim / Associate Creative Director: Jax Jung / Production Company: Breakfast Film / Producer: Hyukjun Lee / Director: Sean Yoo / Executive Producer: Kyungsic Park / DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim / Account Managers: Andy Sungkyoon Wang, Diane DY Lee / Project Manager: Chris Seongwook Kim / Assistant director: Wooyoung Nam / App production company: Design Fever / Project Manager: Yeonjoo Jeong / Planner: Gaeon Kim / UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh / Character Design: Jiyeon Kim / Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak / Photography: Daeho Seo