Short On Shorts

Local printing house MANUFACTURA wanted to deliver fast textile printing message to AD people during Minsk Advertising Festival. Often advertisers make their orders in the last minute. That is why they are interested in fast printing. But how to get their attention in tough festival's environment in a relevant way?

Ad Agency: Prkvadrat, Minsk, Belarus

Creative Director: Pavel Dedkov / Art Directors: Marina Ustinova, Mariya Muhina