Following the example of Chinatowns as the ambassadors of the chinese culture in the world, Ted Baker decided to use the same method to spread the british culture all over the globe. So the concept of Britain Town was born. Gathering the most iconic british elements and mixing it with irreverent concepts, Ted Baker will migrate the british and its own lifestyle to the corners of the world.
Advertising School: Lisbon Ad School, Lisbon, Portugal
Creative Director: Juan Christmann / Art Director: Ana Costa / Copywriter: Diogo Abrantes