Animal Welfare Institute "The Deadliest Shark Attacks"

Ad Agency
Image advertising:

Each year, over 73 million sharks are having their fins hacked off with knives and their still living bodies thrown back into the sea to suffer a horrible death. All to make money off the expensive delicacy called shark fin soup.

Advertising Agency: PPK, Tampa, United States of America

Client: Animal Welfare Institute (

Agency President/CEO: Tom Kenney
Executive Creative Director: Paul Prato
Creative Director: Michael Schillig
Copywriter: Michael Schillig
Art Director: Alan Schneller
Account Executive: David Phillips