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Each year, over 73 million sharks are having their fins hacked off with knives and their still living bodies thrown back into the sea to suffer a horrible death. All to make money off the expensive delicacy called shark fin soup.
Advertising Agency: PPK, Tampa, United States of America
Client: Animal Welfare Institute (awionline.org)
Agency President/CEO: Tom Kenney
Executive Creative Director: Paul Prato
Creative Director: Michael Schillig
Copywriter: Michael Schillig
Art Director: Alan Schneller
Account Executive: David Phillips
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