Celebrating National Day: APSCO’s Vision for a Greener, More Dynamic Kingdom

Saudi Arabia’s automotive landscape is on the verge of a transformative future, and APSCO’s latest National Day campaign, “Energy That Moves a Nation,” underscores that trajectory in a big way. As the Kingdom shifts gears toward innovation and sustainability, APSCO aims to show how its energy solutions don’t just power engines—they drive progress. From the precise mechanisms inside a car’s motor to the turbines lifting a plane into the skies, this campaign visually celebrates the spirit of mobility that defines modern Saudi Arabia.

In the concept-driven video, viewers follow a series of dynamic scenes illustrating APSCO’s commitment to both powering industries and safeguarding the environment. The imagery transitions seamlessly from a car gliding effortlessly along a desert highway to a jet soaring above the clouds, all made possible by APSCO’s advanced lubricants and fuels. The culmination of the narrative comes as a family pulls up to an APSCO station to refuel. It’s a moment that encapsulates the heart of the campaign: a tribute to the everyday people whose ambitions and dreams are propelled by reliable, innovative energy solutions.

Agency: Noon Alif Yaa
CEO: Ahmed Taibah
Account Director: Reema Noman
Business Director: Besan Mohamed
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Creative Director: Ramy Mohamed
Production Manager: Amr Jamalallail
Copywriter: Shrouk Khayyat
Account Manager: Reem Al Muraished
Graphic Designers: Mahmoud Metwaly - Nada Shawky
Photographer: Moustafa Taibah
Post Production: Hesham Zaki
Ai Artists: Amir Sakr - Mahmoud Abdel Latif - Omar Roushdy
Editor: Mark Samir
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Special Thanks to:
Heba Gamal
Abdulrazag Tahir