Axe (also known as Lynx) is a brand of male grooming products, owned by the British–Dutch company Unilever. Axe was launched in France in 1983.
Axe's global redesign by the British agency PB Creative, aims to help the company remain loyal to it
There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society.
A little effort goes a long way so make the most of your hair while it is still there.
When you feel your finest, people perceive you as so much more.
Advertising Agency: Digital Republic, Cairo, Egypt
That special something some people have.
Product: Axe Black
There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous --
"Score more with the new Axe Blast!"
Advertising Agency: BBH Asia Pacific, Singapore
Break the glass in case she said "no".
Advertising Agency: TBWA East Africa, Nairobi, Kenya
BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new propositi
Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful
"She was just another one."
Advertising Agency: Lowe MENA, Dubai, UAE
The cleaner you are. The dirtier you get.
Advertising Agency: BBH, London, UK
Axe Effect
Client: Axe
New Axe Anarchy. Unleash the Chaos
Advertising Agency: Buzzman, Paris, France
New Axe Anarchy for him + for her Unleash the chaos
Axe ExciteEven angels will fall.
Advertising Agency: DDB, Latina, Puerto Rico
With all this hype about the Rugby, Soap felt it was their duty to ensure everyone truly understood the rules of the
Advertising Agency: Soap Creative, Sydney
Advertising Agency: BBH, UK
