Bethany Adoption Services "Raised Right"

Bethany Adoption Services "Raised Right"
Bethany Adoption Services "Raised Right"
Bethany Adoption Services "Raised Right"
Bethany Adoption Services "Raised Right"
Bethany Adoption Services "Raised Right"
Bethany Adoption Services "Raised Right"

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.

Advertised brand: Bethany Adoption Services

Advert title(s): Raised Right

The headline and copy text (in English): A copy campaign encouraging adoption

Advertising Agency: Miami Ad School Mumbai

Copywriter: Yashashree Samant

Country
India
Media
Print

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 7 September, 2020

Similar content

Keeping obesity out of childhood

Ad Council "Keeping obesity out of childhood"

Childhood obesity is a serious cause for concern in the United States.

Red Cross

Red Cross: A war can break a nation. Your help can fix it.

A war can break a nation. Your help can fix it.

Advertising School: Miami Ad School / ESPM, Brazil

Her Street - We honor the women

Countless Black women have been victims of police violence and the only way to remember their names, is to never stop

WWF Be careful

WWF Be careful

Advertising School: Miami Ad School, Miami / Hamburg
Art Directors: Cristen Arauz, Theresa Heil

Time's Up "Two acts of kindness with one tweet"

If COVID-19’s taught us anything, it’s that essential workers are an incredibly important aspect when it comes to kee

UN World Food Programme "Foodie"

Synopsis:

The Trevor Project

The Trevor Project: Words can kill

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA

Cards For Sexuality: A case study Video for Young Glory Brief

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

Nest "Safe Sleeve"

Title: Nest Safe Sleeve

School: Miami Ad School San Francisco

Dove "The Non-tradable Bond"

Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave.

Spotify "Spotify Match"

Spotify "Spotify Match"

Advertised brand: Spotify

United Students Against Sweatshops print ad

United Students Against Sweatshops: 50 CENTS

"The third world waiges paid by first world brands. Find out more at usas.com"

Amnesty International - Report Without Fear

How can responsible citizens denounce human rights abuse committed by government institutions when internet is contro

Salvation Army

Salvation Army: Boarding the Heat

Some people run away from the cold, but the cold doesn't run away from their country.

The North Face "Wherever. Together."

The North Face "Wherever. Together."

Advertised brand: The North Face

Canon: Tangible

"Tangible" is an experimental treatment for anorexia patients, developed by Canon and The Oliver-Pya

Google partners with BWSS "Safe Home"

The cases of domestic violence peaked during the pandemic as the majority of the victims were trapped with an abusive

+PEACE ads

+PEACE "The Leaders of Tomorrow"

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth.

The Salvation Army: Ciclista

The Salvation Army: Ciclista

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa

Connect for Climate "Humanity's Horoscope"

Short rationale: This project was created as a D&ad New Blood entry