If you’re looking for a fun, practical, and eco-friendly electric car, you might want to check out the BMW i3. It’s a compact hatchback that offers a unique driving experience, a spacious and futuristic interior, and a range of options to suit your needs.
But what makes the BMW i3 different from other electric cars?
Well, it’s not just a car. It’s a lifestyle. That’s the message of a new campaign by BMW featuring real i3 owners who share their stories of how the car has changed their lives for the better.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Executive Officer: Ido Har Tov
VP Creative Director: Eran Nir
Art Director: Daniele Vardi
Copywriter: Michel Perry
Print Producer: Nathan Darviany
VP Production / Content: Gali Starkman
Producer: Noy Kirilovsky
VP-Group Account Head: Jonathan Regev
Account Supervisor: Hagar Foigel
Account Executive: Sharon Dahan
VP Strategy: Guy Vingest
Planning: Sivan Ivash
Production Company: Tifferet
Director: Meir Warcell
Post Production: Svetlana Putko / SoundTrack Studio