Boursorama Banque is a pioneering provider of 100% mobile banking. Today, the brand is taking its efforts to the next level by unveiling the underlying objective of its technological strategy - allowing customers to do their banking without the usual headaches:
Ø no more banking fees
Ø no more queues
Ø no more paperwork
Ø no more impractical branch opening times
The initiative marks the entry into a new era in the company's history that sees the bank take on a more user-friendly public persona.
The concept of the new video created by BETC is simple, portraying a customer being freed from all the usual negative aspects of banking thanks to the advantages offered by Boursorama Banque.
This highly colourful and energetic clip is a conscious departure from the tired formats of traditional banking ads, providing the sector with a much-needed breath of fresh air. The influence of talented Spanish directorial collective CANADA is backed up by the iconic Elvis track "A Little Less Conversation", creating a tone of dynamism and liberation that permeates the video. The ad was directed by Iconoclast.
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