E-mart is the largest retailer in South Korea. There are 140 stores across the country as of December 2012. It was founded on 12 November 1993 by Shinsegae, and was the first discount retailer in South Korea.

E-Mart is also the first Korean retailer to advance into China with the aim to become one of top leading global retailers. In January 2011, there were 27 stores in China.