CarMax’s "Call Your Shot" content series is back once again in its 3.0 iteration, partnering with NBA and WNBA superstars Sue Bird, Stephen Curry, Zach Levine and newcomer Candace Parker. The series of ads were produced by Valiant Pictures in partnership with sports agency Wasserman and creative agency of record The Martin Agency.
The spots, directed by Valiant Pictures’ Danny Corey, playfully demonstrate how CarMax customers have confidence and feel empowered when buying or selling a car. “Call Your Shot” 3.0 comes off the heels of last year’s viral Pinch Me spot that highlighted Sue Bird’s accolades over Stephen Curry’s, putting the spotlight on the WNBA all-star athlete.
Campaign launch spots include:
“Instant Offers”: When Wardell Stephen Curry decides to sell his car to CarMax, he gets an Instant Online Offer good for seven days. Instead of using the week to shop around, he makes himself at home at CarMax, becoming the unofficial “captain” of the in-store team.
“30-Day Money-Back Returns”: When number one draft picks Sue Bird and Candace Parker can’t decide if they “like” or “LOVE” their new car, an associate suggests they take their time, because CarMax’s Love Your Car Guarantee comes with 30-Day returns, no matter if it’s their first pick or their seventh. At the mention of the seventh pick, Stephen Curry rolls up, and the two legends help explain how CarMax puts everyone on equal footing.
“Money Back Guarantee”: When Stephen Curry pitches himself as the face of CarMax’s newest offering—the SC30-Day Money Back Guarantee—it seems like a match made in basketball heaven until an associate politely points out that 30-Day returns already come with CarMax’s Love Your Car Guarantee.
Additional spots will continue to be launched throughout the Fall.
Client: CarMax
Client Credits:
EVP, Chief Marketing Officer: Jim Lyski
VP, Marketing Strategy: Sarah Lane
VP, Creative: Yujin Heo
Director, Content & Sponsorship: Michael Reeder
Senior Manager, Brand Experience Strategy: Jaryn Creasy
Senior Manager, Integrated Marketing Strategy: Ryan Manion
Sr Consultant, Marketing Operations: Katie Hanson
Topic:
Medium(s): Broadcast TV, Social
Ad Name(s): “Pick”, “SC30 MBG”, “Airquotes”
Agency Credits: The Martin Agency:
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Danny Robinson
SVP, Executive Creative Director: Ashley Marshall
SVP, Group Creative Director: Anne Marie Hite
Creative Director: Allison Rude
Creative Director: Lindsey King
Associate Creative Director: Graham Unterberger
Associate Creative Director: Dustin Dodd
Account Leadership Resident: Talita Hiratsuka
Account Leadership Resident: Jess Leonard
SVP/Director Business, Legal, and Financial Affairs: Dusty Slowik
Senior Business Affairs Manager: Delores Martin
Associate Director, Financial Affairs: Kelly Clow
SVP, Managing Director, Open Architecture: Walker Teele
VP, Account Director: Lindsey Netto
Account Director: Steve Johnson, III
Account Executive: Vanessa Brown
VP, Group Strategy Director: Jen Lange
Senior Strategist: Caroline Moyer-Kardos
VP, Associate Media Director: Santia Nance
Group Project Management Supervisor: Danielle Cin
Senior Project Manager: Ashley Covington Althizer
SVP, Managing Director, Cultural Impact Lab: Jaclyn Ruelle
Director, Cultural Impact Lab: Keith Gordon
Cultural Communications Specialist: Alex Angert
Cultural Impact Specialist: Zena Gittens
Agency Credits: Wasserman
Vice President: Brent Swartz
Director, Brands: Nick Lennon
Manager, Brands: Brittany Allen
Associate Manger, Brands: Houston Greenberg
Production Company: Valiant Pictures
Founding Partner & EP: Matthew D’Amato
Founding Partner & EP: Vincent Lin
Executive Producer: Adam Zimmer
Director & DP: Danny Corey
Production Designer: Nick Horton
Editorial Company: Bandit
Editor: Zeke O’Donnell
Executive Producer: Laura Relovsky
Asst. Editors: Steve Ortega, Chris McNinch
Flame: Przemyslaw Radlowski
Audio Post: Mr. Bronx
Sound Mixer: Eric Hoffman
Color: Company 3
Colorist: Sofie Borup
Producer: Alexandra Lubrano
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